latest tools, tactics, and strategies to increase your content marketing success. Subscribe to our free daily or weekly newsletter today.2 questions to ask before becoming a brand editor Posted: 2020-12-22 Before becoming a brand editor A slow, steady Jewelry Retouching stream of articles from reputable sources, including Inc., Fortune, and Content Marketing Institute, has encouraged brands and their marketing teams to think and act more like publishers. They brag about those who do. But is publishing the salvation of content marketing? There are certainly Jewelry Retouching many benefits to creating higher quality content more consistently – increased audience growth, decreased revenue, improved engagement, better brand value creation, etc.
It's no surprise that content quality is of great importance to brands; however, only about a third of marketers say their organization is effective Jewelry Retouching at content marketing. Content marketing is prolific, and to grab and hold your customers' attention with content, you need to clearly stand out. Publishing, however, is not easy. Becoming a brand editor is a huge and complex endeavor. Not every company has an inherently compelling Jewelry Retouching story to tell, and not every company has the resources to consistently deliver the brand story through carefully crafted content over an extended period of time.
Becoming a branded publisher won't change the fact that it takes 15-17 months to see a return on a content marketing investment – ​​if executed well. Putting Jewelry Retouching more resources into becoming a brand publisher so you can produce higher quality content won't solve the attention conundrum as brands compete for customer attention. RECOMMENDED FOR YOU: A Step-by-Step Guide to Becoming a Brand Editor Ask these 2 questions It's literally impossible for 100% of brands to be successful publishers because the audience doesn't have enough Jewelry Retouching attention to move. Given this reality, how can you determine if your brand should be a publisher? Answer these two questions: Are you interesting?