Human, but your process should replicate machine understanding as much as possible. » Moz has gathered guides and articles related to understanding Google's latest artificial intelligence in its search engine and launched its latest tool, Keyword Explorer, which addresses these changes. Google decouples ranking updates Before explaining how things got derailed for SEOs, I must first talk about how technology has brought Google's search engine to where it is today. It wasn't until recently that Google possessed the kind of computing power to start making "
real-time" updates a reality. On June 18, 2010, Google revamped its indexing structure, dubbed "Caffeine," which allowed Google to update its search index faster than ever. Now a website can publish new or updated content and see updates almost jewelry retouching service immediately on Google. But how did it work? Google - Caffeine Updates Before the Caffeine update, Google worked like any other search engine. It crawled and indexed its data, then sent that indexed data through a vast network of spam
filters and algorithms that determined its eventual order on Google's search engine results pages. However, after the Caffeine update, some fresh content may go through an abbreviated rating process (temporarily) and go directly to search results. Minor items, such as an update to a page's title or meta description tag, or an article published for an already "verified" website, would be candidates for this new process. Sounds good, right? As it turned out, this created a huge barrier to correlating what you changed on your website with how that change affected your rankings.