Apr 18, 2022
In Wellness Forum
This allows advertisers to promote their Telemarketing Lists campaigns across all Google services from 1 campaign, to achieve more online sales, leads and/or traffic. Retailers who upgrade their Smart shopping campaigns to Performance Max will see an average 12% increase in conversion value with the same or an improved return on ad spend. Across all marketing objectives, advertisers using Performance Max campaigns see an average 13% Telemarketing Lists increase in total incremental conversions at a comparable cost per action. Also read: These are Google's plans for search, shopping & analytics [EMEA recap] Read more about Performance Max here. Tools to measure Performance Max performance New Campaign Prediction – Released Telemarketing Lists Get estimated performance when setting up a new Performance Max campaign. If you set up a Performance Max campaign Telemarketing Lists with goals for lead generation or online sales, you'll get a weekly performance forecast based on your daily budget and settings. (Not available for campaigns using GMC Feed or offline targets.) Read more about Performance Max here. Experiment with A/B testing – beta This tool provides advertisers with an opportunity to run A/B experiments to measure changes in conversions or conversion Telemarketing Lists value when Performance Max campaigns are added to complement other similar campaigns in the same account. It serves as an experiment to demonstrate the increases in adding Performance Max to an account. Read more about A/B testing here. Smart Shopping & Local Campaigns – release upcoming Performance Telemarketing Lists Max enables a smooth transition from Smart Shopping campaigns to local campaigns. Through the self-service tool that performs Telemarketing Lists one-click upgrades, advertisers decide when they want to upgrade the campaign. This feature will be available from mid to late April. How will it work? Learnings are used with existing campaigns to maintain consistent performance. How advertisers will use it? Supported by recommendations, advertisers can upgrade campaigns one at a time. This can be done via the campaign table in bulk or via Telemarketing Lists the editor/API. Retailers who upgrade Smart Shopping campaigns to Performance Max see an average 12% increase in conversion value with the same or an improved ROAS. Read more about Smart Shopping & Local Campaigns here. Estimated conversion value reporting – released Understand how conversion delay affects the value you have received so far and what additional conversion value can be Telemarketing Lists are expected in the coming days.