Jun 14, 2022
In Wellness Forum
Attention Economy and Fan Economy By observing the bulk sms service version iteration information of several major apps, it can be seen that the video and live broadcast functions are the first to be launched. After all, compared to listening, the behavior of watching occupies almost all the attention of users, so whether it is the realization of traffic based on massive user behaviors or the realization of entertainment services based on social behaviors, there are more bulk sms service direct entrances and approaches. In addition, the live broadcast function is more based on the fan economy, users can get a share of the reward platform, and can also improve user retention through the fan effect of the anchor, Which has also become an important path for bulk sms service online music monetization in addition to music content payment. 3. Diversification of music product types In addition to providing music for users to enjoy, online music also provides music videos, as well as emotional radio stations, folk art programs, storytelling and other services to enrich users' needs for audio content. This actually replaces the role of radio stations and search engines in the past. After all, the bulk sms service content of folk art was traditional programs of radio stations in the past. In addition, I believe that users who wanted to listen to Guo Degang's cross talk a few years ago searched through Baidu, but now the online music APP can solve it. 2. The Dilemma of Online Music 1. Growth hits a bottleneck There is a need to monetize any product, and so bulk sms service does online music. Several leading platforms have also encountered growth bottlenecks recently. In the first quarter of 2020, NetEase Cloud Music's revenue and Tencent Music's social entertainment service payment rate both declined month-on-month. 2. Functions are getting bloated Now open several apps, the increase in functions does not bring about an improvement in the user experience. Due to the bulk sms service limitation of the screen space of the mobile phone, there are more and more elements on each screen, and the product layout becomes more complicated. The idea of "I just want to listen to a song in peace" has increasingly become a luxury.