Jun 21, 2022
In Wellness Forum
Xiaohongshu is a social e-commerce product based executive list on UGC. Users can share their shopping information and experience on the platform, and executive list complete online shopping. What needs are met? Maslow's needs model divides human needs into five main levels, from low to high, physiological needs, safety needs, social needs, esteem needs and self-actualization needs. The community part of Xiaohongshu mainly meets the needs of high-level users: for content producers, It mainly meets people's social needs, respect executive list needs and self-realization needs, and belongs to the middle and upper user needs in Maslow's needs pyramid. This also reflects that Xiaohongshu, as a product of consumerism, solves more "first world problems", that is, to meet the needs of higher-level users who already have a certain economic foundation and pursue a higher quality of life. This pre-screens users to a certain extent, and the main users of the product and executive list potential future users meet the above conditions to a certain extent, Target users and typical scenarios From the user executive list portrait data of iResearch, we can see that among the users of Xiaohongshu, there are more executive list female users, accounting for 77.44% of the total users. This shows that female users are the main purchasing power of the mall, and the mode of community sharing is more in line with the characteristics and usage habits of female users. User gender distribution data source: iResearch From the user age distribution map, the users of Xiaohongshu have basically achieved full coverage of age groups.