Through the mode of forum posting, a total of hundreds of trial users have been brought in, and 2W+ users have been brought in through cross-industry cooperation, and finally tens of thousands of dollars have been paid in the channel.
Cross-industry cooperation should follow the following three characteristics:
1) Similarity of products
For cross-industry cooperation, products with similar user groups and similar operating habits should be selected, and products should be well integrated based on the ability of both products to solve problems.
When users use new products or switch to new products, the learning cost is low, and the integration of products in functions can solve the same country email list type of problems for users, and extend the front and back, which is helpful to both products and users.
2) Universality of the product
If the user group of the product is very narrow, it will be more troublesome to find the right product, and it is very likely that the right product cannot be found.
Moreover, niche products have already met the niche needs of users, and it is unlikely that they will be extended to solve the function of front and back ends.
3) Early adopters of the crowd
Users of Internet products have a natural preference for new products and are willing to try new products to solve current problems, but the cost of learning new products should not be too high.
There are also some product users who are not interested in new products, especially the learning cost of B-end products is relatively high. If the crowd has a certain inertia, it is difficult to do a good job of crowd migration.
There are many ways to acquire B-end users, including conventional Internet channels and traditional online marketing channels. Following the characteristics of where users are and where operations are located, B-end users can be acquired more efficiently.
No matter which way customers are acquired, the B-side conversion path will be very long, and the conversion cost is also high, which is one of the reasons why some SCRM companies develop rapidly.
Assuming that the product in charge is really solving valuable problems, then "quality and safety" is a passing score, and "efficiency and cost" can give us extra points to get a good score, but only good business indicators can get an excellent score.
The product exists because users want to do something with it, and the company will get some benefits because of this, but in B-end products, users become members of the company.
The numbers that measure revenue are essentially business metrics:
Compared with the traditional calculation method, the calculation formula of ROI has an additional parameter: "negative index economic value".
The reason is also very simple. Every time an article is published on the official account, some people will pay attention and some will take it off. There are positives and negatives.