MarTech Europe preview: Here's what to expect in 6 weeks We are only six weeks away from MarTech Europe in London, November 1-2, and I am delighted with the program - an incredible list of speakers bringing Read more The biggest Google ad updates are also the quietest The biggest Google ad updates are also the quietest Advertisers have seen many big updates from Google over the past year, but columnist Andy Taylor argues that the most impactful updates may have been the least publicized. Read more
Friends linksHome page Articles SEO Is SEO right for your business? Is SEO right for your business? Posted: 2020-11-18 Is SEO right for your business? It might sound strange coming from an SEO specialist, but there are many situations where organic search fax number list might not be the best option for a given marketing challenge. In fact, there are times when SEO just isn't a good choice. In this article, I'm going to look at some common scenarios we see at my agency where we've been contacted for SEO and responded that we think
SEO isn't aligned with their requirements or there's some other form of mismatch. (speed, budget, etc.). 1. Budget This is the first and most common problem we see. The business wants to rank for a given term within a fixed period of time for a set budget. Ultimately, you have to survey the landscape; and whether you're a local business or a national business, you need to be realistic about what your expenses need to be to get you where you want to be efficiently. Estimating the cost of SEO projects is often difficult in